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Category Archive: Design & Marketing

Why Is Nobody Buying The World’s Cheapest Car?

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“Are you sure you can make it here in 15 minutes?”, she asked. “Watch me!” I proclaimed jumping into my Nano knowing fully well the journey from Malabar Hill to Lower Parel [Mumbai,… Continue reading

The Virgin Digital Find the 75 Bands Illusion

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Alright, not your every-day Optical Illusion, never the less “The Virgin Digital Find the 75 Bands” competition is the cleverest piece of marketing I’ve seen in ages. If you haven’t already got the… Continue reading

Marketing Is King I – S. C. Johnson & Son

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Marketing is important. No one needs to market that fact to you. Most companies, whether they are big shots like Apple and Microsoft or much smaller ones contribute much in terms of time,… Continue reading

Entreprenurial Blogs II – Starting A Start-Up

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Starting a start-up is considered by many to be one of the most difficult and fearful tasks that exists. The major hindrance, as seen in Entrepreneurial Blogs I – Don’t Be Afraid To… Continue reading

Advertising Emotions

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Make a product, sell the product. The process that is engraved into our basic marketing DNA. While, in essence the quality of a product dictates its revenue generating capacity there is one factor… Continue reading

Social Media – Shades of Grey

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How many friends do you have on Facebook? How many people are following you on Twitter? Are you on Google+? Heard of Pinterest? What’s the link to your WordPress blog? Not on WordPress,… Continue reading

Creativity at its best: Cannes Lions 2012

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Why is so much news generating from Europe? Elections in Greece, EURO 2012, Bailout of Spain’s banks, French Open, Monaco Grand Prix, Olympics in London and now Cannes Lions! But that isn’t going… Continue reading